With whimsical colours from head/hair to toe and beautiful knits from James Long his S/S 11 is by far my favourite menswear collection from LFW. James worked with artist Ethan Cook to create oil slicks and marble-ized prints, and with frayed, dip-dyed knits which were inspired on a recent trip to Woodstock the creative vibe of art and music definatly showed.
This is a great interview from Dazed Digital with James Long about his collection.
What was the thinking behind the prints of the collection?
James Long: I worked with the artist, Ethan Cook to create the prints for the collection. I went to Woodstock in May and there was this guy that we saw that had a great spirit and there was a lot I wanted to capture from him.
There seems to be a great emphasis on lots of different textures
James Long: Texture is always in the mix – with the leathers and the knitwear. I put a lot of denim in. it’s very Woodstock inspired. Not hippy but hallucinogenic inspired.
You’re always known for your work with leather – how did you push forward and experiment this time?
James Long: It’s hard to print on leather so we put this liquid ink on the leather. Also, the cowhide skins are splashed with acid that removed the fur and reburnished. We’ve tried to do that before but this is the first time we’ve been successful.
Is making menswear personal for you?
James Long: Yeah it’s my heart and soul – it’s what I do every day. Everything goes into it from the people I work with, people I know who inspire me. I have a lot of muses who help inform the collection.
If you were to sum up an emotion running through the collection, what would that be?
James Long: Relaxed hallucinogenic!




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